The Importance of Video in Legal Tech
Making legal information accessible to everyone
At heart, lawyers are communicators. We are persuaders and, to some extent, teachers. Yet legal education and practical training leave lawyers ill-equipped to use the most crucial communication tool in today?s business world: video.
In 2023, video is at the very center of our work lives.
Most people get their news and entertainment from online videos, and most brands use videos to market their services and products. Perhaps even more critically, many of us, especially lawyers, spend many hours of our day on video conferences, a form of online video.
Yet, despite this, lawyers have little to no communications training. I went to Harvard Law School in the early 2000s and don?t recall even a minute of comms training! This leaves lawyers with a massive skill gap, ill-equipped to handle marketing, business development, and efficiently onboarding and educating clients. And legal training resources for new and developing lawyers are, frankly, a bit of a bummer ? often centered around long and wordy webinars or articles.
Briefly is Revolutionizing Legal Content
Briefly?s mission is to solve this global problem by making legal information accessible to everyone and giving lawyers a set of tools to communicate about law at scale. We also try to add more beauty, whimsy, and humor to legal content.
Our content is almost always short, simple, highly engaging, modern, and focused on educating non-lawyers about legal issues. Our videos are used for training and education, to save lawyers time on repeat conversations, to give clients a resource to learn the basics, and much more.
Our content can be used to onboard new lawyers and clients, answer questions that people are uncomfortable asking, and provide asynchronous answers to questions (like when a client is worried about something at 1 am when you?re, hopefully, asleep!).
Here are some examples of innovative uses of Briefly?s content:
Use Case: Speeding up B2B Contracting / Educating Sales Teams
We worked with Sprinklr to use simple videos to solve two interlocking problems:
- unnecessary negotiation around terms in Sprinklr?s Master Services Agreement and
- too many basic questions about contracts and data privacy being referred by the sales team to lawyers.
We create a set of short, funny, branded animations, one designed for Sprinklr?s potential customers to kick off the contracting process:
One video to give sales reps the knowledge to answer basic questions on their own. Here?s one example:
We are tracking metrics like a reduction in time to contract and how much less time lawyers spend on calls with potential customers.
Use Case: Engaging Plaintiffs in a Class Action Case
For example, we created a video with a plaintiff?s firm called the Project on Predatory Student Lending to help them efficiently engage and educate the plaintiff class in a massive class action lawsuit (on behalf of students who allege they were defrauded by for-profit colleges and not provided remedies promised by the US Department of Education). The video we created saved the legal team many hours of answering questions, helped reach more class members, and gave them a template for making future videos.
We look closely at data to analyze the effectiveness of a video. We rarely look at raw view numbers but instead focus on audience retention. You can see an early snapshot of retention for this video ? a stunning result for a relatively dense, 9-minute legal video.
Briefly on Demand and Briefly?s Partnership with Helm360
Briefly is partnering with Helm360 to offer its Briefly on Demand content platform at a discount to Helm360 customers.
Briefly on Demand is a subscription-based library of engaging short-form videos on the most common legal questions, aimed at non-experts and non-legal audiences. The platform is designed to give legal firms and legal teams the ability to explain and simplify legal issues to non-legal audiences at scale – to save them time, reduce risk, and improve legal awareness within companies.
To learn more, and to sign up for a free account HERE!